Fortune Tech: Technology blogs, news and analysis from Fortune Magazine

Why doesn't Apple cut its prices and sell more iPhones?

2013-05-25T12:30:08Z

The market share vs. profit share debate rages on.

FORTUNE -- Android's Market Share Is Literally a Joke, John Kirk's provocative analysis of the smartphone wars, has caused quite a stir since it was posted Thursday on Tech.pinions.

"Scoring by market share alone and ignoring profit," he writes in one of several sports analogies, "is like saying that a baseball team won because it had more hits when the other team scored more runs."

Lines like MORE

Horace Dediu has four questions for Apple's Tim Cook

2013-05-24T21:10:17Z

In advance of Cook's appearance at D11 next week, a deep dive into Apple's business.

FORTUNE -- For the second year in a row, Apple (AAPL) CEO Tim Cook is scheduled to be the opening night speaker at the annual D: All Things Digital conference, an invitation-only event that prides itself in assembling the people that really matter in the world of high tech.

Asymco's Horace Dediu was not invited.

More's the pity, MORE

Web-like analytics are coming to brick-and-mortar stores

2013-05-24T16:54:20Z

A company called Placed is applying some of the methods used online to the real world.

FORTUNE -- Foot traffic at bookstores rose by 27% in the first quarter of this year, according to a report issued this week by Placed, a Seattle-based company that aims to bring Internet-like marketing analytics to the offline world.

That seems like a surprising number. It's hard to know for sure how accurate it is, or MORE

Apple's defenders count the errors in Microsoft's anti-iPad ads

2013-05-24T16:37:12Z

Did Microsoft stretch the truth in spots promoting a tablet that runs Windows?

FORTUNE -- You'd think Microsoft (MSFT) would get some credit for running a couple light-hearted TV ads that -- unlike those awful 2008 Jerry Seinfeld spots -- aren't cringeworthy.

But in the Windows tablet ads that debuted this week, Microsoft used Siri to badmouth the iPad, and some Apple (AAPL) aficionados were not amused.

AppleInsider's headline set the tone: Microsoft caught lying about MORE

U.S. Judge in e-book antitrust trial says Apple is likely to lose

2013-05-24T12:51:00Z

It doesn't start until June 3, but the judge is already working on a draft of her decision.

FORTUNE -- This does not bode well for Cupertino.

Asked during a preliminary hearing Thursday to share her thoughts about the Department of Justice's case against Apple (AAPL) in the long-awaited e-book antitrust trial, U.S. District Judge Denise Cote said this, according to Reuters:

"I believe that the government will be able to show at trial MORE

New Apple TV ad series: Every day, more people ...

2013-05-24T17:36:38Z

First, take photos. Second, enjoy their music. What's next?

FORTUNE -- With the release Thursday night of the second "Every Day" spot for the iPhone, it's now clear where Apple's (AAPL) new series of TV ads is headed.

With Samsung nipping at its heels in the U.S. -- and leaving it in the dust in overseas markets -- Apple is capitalizing on studies that show that despite diminishing market share, more people use MORE

Apple, Android and a truckload of watermelons

2013-05-23T19:43:44Z

Looking at market share vs. profit share every which way to Sunday.

FORTUNE -- "Have you heard this one?" asks John Kirk in Android's Market Share is Literally a Joke, a Tech.pinions piece posted Thursday.

It starts like this:

Two farmers bought a truckload of watermelons, paying five dollars apiece for them. Then they drove to the market and sold all their watermelons for four dollars each. After counting their money at the end MORE

Mercedes is perfecting the autopilot

2013-05-23T18:28:29Z

The German car giant's new S Class sedan drives itself. Starting price: $100,000.

By Doron Levin

FORTUNE -- The race to build an everyday car equipped with autopilot that can prevent accidents and take over from a driver about to fall asleep or make a catastrophic error is inching closer to reality with the introduction of Mercedes-Benz's 2014 S Class sedan.

Last week Daimler AG engineers unveiled the new S Class in MORE

Disaster recovery turns to crowdfunding

2013-05-23T19:02:59Z

A new outlet for one of technology's fastest-growing sectors.

By Jennifer Alsever

FORTUNE -- Shortly after a devastating tornado ripped through Moore, Okla. on Monday afternoon, Robyn Rojas posted a photo on Facebook of a pile of rubble that was once her home. The student advisor at the University of Oklahoma then added one comment, "This is a nightmare."

The next morning, her coworker Jacque Sexton Braun saw the post and within MORE

Jon Stewart on Tim Cook, Apple's taxes, and the subcommittee

2013-05-23T19:13:19Z

"Who are those people? What is the opposite of a Genius Bar?"

FORTUNE -- You knew The Daily Show wasn't going to pass up a chance to comment on a hearing as unintentionally comical as the Senate subcommittee's probe into Apple's (AAPL) taxes.

Apologies for the fuzzy YouTube clip. There's a better version on Comedy Central's Daily Show site.

Filed under: Apple 2.0