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	<title type="text">Fortune Tech: Technology blogs, news and analysis from Fortune Magazine</title>
	<subtitle type="text">Fortune's tech team offers analysis and perspective on the world's most important developments.</subtitle>

	<updated>2013-06-19T19:56:54Z</updated>

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		<feedburner:info uri="fortunebrainstormtech" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://rss.cnn.com/fortunetech" /><feedburner:info uri="fortunetech" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://tech.fortune.cnn.com/?pushpress=hub" /><feedburner:browserFriendly></feedburner:browserFriendly><entry>
		<author>
			<name>Dan Mitchell, contributor</name>
						<uri>http://thefoodeconomy.wordpress.com</uri>
					</author>
		<title type="html"><![CDATA[FCC nominee Wheeler is more wonk than water-carrier]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/9bITRjdfRqY/" />
		<id>http://tech.fortune.cnn.com/?p=118116</id>
		<updated>2013-06-19T19:56:50Z</updated>
		<published>2013-06-19T19:37:59Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Uncategorized" /><category scheme="http://tech.fortune.cnn.com" term="FCC" /><category scheme="http://tech.fortune.cnn.com" term="M&amp;A" /><category scheme="http://tech.fortune.cnn.com" term="Net neutrality" /><category scheme="http://tech.fortune.cnn.com" term="spectrum auction" /><category scheme="http://tech.fortune.cnn.com" term="Tom Wheeler" />		<summary type="html">There has been some concern about Tom Wheeler's lobbyist past and his role as a top Obama fundraiser. Is it warranted?
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;FORTUNE -- "Competition is a power unto itself that must be encouraged. Competitive markets produce better outcomes than regulated or uncompetitive markets."&lt;/p&gt;
&lt;p&gt;That's a platitude that could easily have been uttered in the late 1990s, when financial markets were being deregulated. Or during the 1970s, when the airlines were being deregulated. &lt;a href="http://tech.fortune.cnn.com/2013/06/19/fcc-nominee-wheeler-is-more-wonk-than-water-carrier/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=118116&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/9bITRjdfRqY" height="1" width="1"/&gt;</summary>
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	<feedburner:origLink>http://tech.fortune.cnn.com/2013/06/19/fcc-nominee-wheeler-is-more-wonk-than-water-carrier/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Philip Elmer-DeWitt</name>
						<uri>http://fortuneapple20.wordpress.com</uri>
					</author>
		<title type="html"><![CDATA['The issues have shifted' says the judge in the Apple e-book trial]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/YtbUBg5kWpo/" />
		<id>http://tech.fortune.cnn.com/?p=118125</id>
		<updated>2013-06-19T19:32:24Z</updated>
		<published>2013-06-19T17:52:22Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Apple 2.0" /><category scheme="http://tech.fortune.cnn.com" term="Antitrust" /><category scheme="http://tech.fortune.cnn.com" term="Apple" /><category scheme="http://tech.fortune.cnn.com" term="E-book" /><category scheme="http://tech.fortune.cnn.com" term="iPad" /><category scheme="http://tech.fortune.cnn.com" term="Judge Denise Cote" /><category scheme="http://tech.fortune.cnn.com" term="Page turn" />		<summary type="html">She waited until the penultimate day of a three-week trial to share her feelings.

&lt;p&gt;FORTUNE -- U.S. District Judge Denise Cote, who played her cards close to the chest throughout the proceedings of the Department of Justice's antitrust case against Apple (AAPL), opened up a bit on Wednesday.&lt;/p&gt;
&lt;p&gt;It started with the declaration of her feelings for her iPad, and ended with something that could be more material to the outcome of &lt;a href="http://tech.fortune.cnn.com/2013/06/19/apple-antitrust-judge-ipad/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=118125&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/YtbUBg5kWpo" height="1" width="1"/&gt;</summary>
		<link rel="replies" type="text/html" href="http://tech.fortune.cnn.com/2013/06/19/apple-antitrust-judge-ipad/#comments" thr:count="0" />
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	<feedburner:origLink>http://tech.fortune.cnn.com/2013/06/19/apple-antitrust-judge-ipad/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Fortune Editors</name>
					</author>
		<title type="html"><![CDATA[The biggest winners of an Internet sales tax]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/74_0GPhXkDk/" />
		<id>http://tech.fortune.cnn.com/?p=118102</id>
		<updated>2013-06-19T15:58:00Z</updated>
		<published>2013-06-19T15:04:10Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Contributors" /><category scheme="http://tech.fortune.cnn.com" term="Uncategorized" /><category scheme="http://tech.fortune.cnn.com" term="Amazon" /><category scheme="http://tech.fortune.cnn.com" term="e-tailing" /><category scheme="http://tech.fortune.cnn.com" term="internet sales tax" /><category scheme="http://tech.fortune.cnn.com" term="Marketplace Fairness Act" /><category scheme="http://tech.fortune.cnn.com" term="Sales Tax Institute" /><category scheme="http://tech.fortune.cnn.com" term="sales-tax software" />		<summary type="html">By one estimate, as many as six million retailers in the U.S. could soon owe sales taxes on goods and services sold in other states. Tax software providers are seeing dollar signs.
&lt;p class="manual_auth"&gt;By Lynnley Browning&lt;/p&gt;
&lt;p&gt;FORTUNE -- At Avalara, a sales tax software company near Seattle, it's time to import more orange toilet paper from France.&lt;/p&gt;
&lt;p&gt;The private company, where orange-shirted employees call themselves "Avalarians" and the signature color extends to bathroom stalls, is &lt;a href="http://tech.fortune.cnn.com/2013/06/19/internet-sales-tax-software/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=118102&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/74_0GPhXkDk" height="1" width="1"/&gt;</summary>
		<link rel="replies" type="text/html" href="http://tech.fortune.cnn.com/2013/06/19/internet-sales-tax-software/#comments" thr:count="0" />
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	<feedburner:origLink>http://tech.fortune.cnn.com/2013/06/19/internet-sales-tax-software/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Fortune Editors</name>
					</author>
		<title type="html"><![CDATA[Houses that flip and fold into place]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/ZY207CH0Z0w/" />
		<id>http://tech.fortune.cnn.com/?p=118105</id>
		<updated>2013-06-19T18:49:14Z</updated>
		<published>2013-06-19T15:00:50Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Brainstorm Green" /><category scheme="http://tech.fortune.cnn.com" term="Contributors" /><category scheme="http://tech.fortune.cnn.com" term="Blue Home" /><category scheme="http://tech.fortune.cnn.com" term="green construction" /><category scheme="http://tech.fortune.cnn.com" term="housing" /><category scheme="http://tech.fortune.cnn.com" term="prefab housing" />		<summary type="html">Blu Home's environmentally friendly pre-fab houses can be folded to fit onto an 18-wheeler.
&lt;p class="manual_auth"&gt;By Brian Dumaine, senior editor-at-large&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;FORTUNE -- Prefab houses have been around forever -- at the turn of the last century you could order a kit house from the Sears catalogue -- but they soon achieved a reputation for shoddy workmanship and unappealing design (think trailer-style homes). A new generation of architects and designers have decided that there's &lt;a href="http://tech.fortune.cnn.com/2013/06/19/houses-that-flip-and-fold-into-place/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=118105&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/ZY207CH0Z0w" height="1" width="1"/&gt;</summary>
		<link rel="replies" type="text/html" href="http://tech.fortune.cnn.com/2013/06/19/houses-that-flip-and-fold-into-place/#comments" thr:count="0" />
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	<feedburner:origLink>http://tech.fortune.cnn.com/2013/06/19/houses-that-flip-and-fold-into-place/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Philip Elmer-DeWitt</name>
						<uri>http://fortuneapple20.wordpress.com</uri>
					</author>
		<title type="html"><![CDATA[The Apple e-book antitrust trial: Enter Barnes &amp; Noble]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/H_ldfK9EUWs/" />
		<id>http://tech.fortune.cnn.com/?p=118064</id>
		<updated>2013-06-19T17:54:35Z</updated>
		<published>2013-06-19T11:07:41Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Apple 2.0" /><category scheme="http://tech.fortune.cnn.com" term="Amazon" /><category scheme="http://tech.fortune.cnn.com" term="Antitrust" /><category scheme="http://tech.fortune.cnn.com" term="Apple" /><category scheme="http://tech.fortune.cnn.com" term="Barnes &amp; Noble" /><category scheme="http://tech.fortune.cnn.com" term="e-books" /><category scheme="http://tech.fortune.cnn.com" term="Theresa Horner" /><category scheme="http://tech.fortune.cnn.com" term="William Lynch" />		<summary type="html">As a witness, Theresa Horner was everything Apple could hope for.

&lt;p&gt;FORTUNE -- Barnes &amp;#38; Noble (BKS), the last of the nationwide brick-and-morter bookstore chains, plays only a bit part in the Department of Justice's antitrust case against Apple (AAPL). It was one of the "other retailers" that, alongside Amazon (AMZN), was forced to change its business model when Apple joined the cabal of book publishers conspiring to raise the price &lt;a href="http://tech.fortune.cnn.com/2013/06/19/apple-ebooks-barnes-noble/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=118064&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/H_ldfK9EUWs" height="1" width="1"/&gt;</summary>
		<link rel="replies" type="text/html" href="http://tech.fortune.cnn.com/2013/06/19/apple-ebooks-barnes-noble/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://tech.fortune.cnn.com/2013/06/19/apple-ebooks-barnes-noble/feed/atom/" thr:count="0" />
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	<feedburner:origLink>http://tech.fortune.cnn.com/2013/06/19/apple-ebooks-barnes-noble/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Miguel Helft, senior writer</name>
						<uri>http://miguelhelft.wordpress.com</uri>
					</author>
		<title type="html"><![CDATA[The truth about Google's stock split]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/5gvxNydND4I/" />
		<id>http://tech.fortune.cnn.com/?p=118072</id>
		<updated>2013-06-19T11:57:49Z</updated>
		<published>2013-06-19T10:42:31Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Uncategorized" /><category scheme="http://tech.fortune.cnn.com" term="dual-stock structure" /><category scheme="http://tech.fortune.cnn.com" term="Eric Schmidt" /><category scheme="http://tech.fortune.cnn.com" term="Google" /><category scheme="http://tech.fortune.cnn.com" term="Larry Page" /><category scheme="http://tech.fortune.cnn.com" term="Sergey Brin" /><category scheme="http://tech.fortune.cnn.com" term="Stock split" />		<summary type="html">Founder control has worked for the search giant. But that doesn't mean it is necessarily a better way.
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;FORTUNE -- You can't blame Google CEO Larry Page for not being consistent. As Google prepared to go public nine years ago, Page detailed in a letter to prospective investors the many ways in which Google would be unconventional. It would focus on users and on long-term results; it would have an unusual &lt;a href="http://tech.fortune.cnn.com/2013/06/19/the-truth-about-googles-stock-split/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=118072&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/5gvxNydND4I" height="1" width="1"/&gt;</summary>
		<link rel="replies" type="text/html" href="http://tech.fortune.cnn.com/2013/06/19/the-truth-about-googles-stock-split/#comments" thr:count="0" />
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	<feedburner:origLink>http://tech.fortune.cnn.com/2013/06/19/the-truth-about-googles-stock-split/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Kevin Kelleher</name>
					</author>
		<title type="html"><![CDATA[The return of the BlackBerry believers]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/ILKeSrheSqk/" />
		<id>http://tech.fortune.cnn.com/?p=117975</id>
		<updated>2013-06-19T15:21:35Z</updated>
		<published>2013-06-19T09:00:14Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Contributors" /><category scheme="http://tech.fortune.cnn.com" term="Uncategorized" /><category scheme="http://tech.fortune.cnn.com" term="Android" /><category scheme="http://tech.fortune.cnn.com" term="Apple" /><category scheme="http://tech.fortune.cnn.com" term="BB10" /><category scheme="http://tech.fortune.cnn.com" term="BlackBerry" /><category scheme="http://tech.fortune.cnn.com" term="CEO" /><category scheme="http://tech.fortune.cnn.com" term="comeback" /><category scheme="http://tech.fortune.cnn.com" term="Google" /><category scheme="http://tech.fortune.cnn.com" term="iPhone" /><category scheme="http://tech.fortune.cnn.com" term="Kevin Kelleher" /><category scheme="http://tech.fortune.cnn.com" term="Q10" /><category scheme="http://tech.fortune.cnn.com" term="Research in Motion" /><category scheme="http://tech.fortune.cnn.com" term="RIMM" /><category scheme="http://tech.fortune.cnn.com" term="Smartphones" /><category scheme="http://tech.fortune.cnn.com" term="Stock" /><category scheme="http://tech.fortune.cnn.com" term="Thorsten Heins" /><category scheme="http://tech.fortune.cnn.com" term="Z10" />		<summary type="html">It's over for the struggling phone maker, right? Not so, says a vocal contingent of analysts and investors. They think the company's worst days are behind it.
&lt;p&gt;&lt;em&gt;Note: This story has been updated to reflect BBRY price changes on June 19.&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;By Kevin Kelleher, contributor&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;FORTUNE -- Has any company in the technology sector seen higher highs and lower lows in the past decade than BlackBerry?&lt;/p&gt;
&lt;p&gt;If you remember, BlackBerry (BBRY) -- which earlier this &lt;a href="http://tech.fortune.cnn.com/2013/06/19/blackberry-believers/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=117975&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/ILKeSrheSqk" height="1" width="1"/&gt;</summary>
		<link rel="replies" type="text/html" href="http://tech.fortune.cnn.com/2013/06/19/blackberry-believers/#comments" thr:count="0" />
		<link rel="replies" type="application/atom+xml" href="http://tech.fortune.cnn.com/2013/06/19/blackberry-believers/feed/atom/" thr:count="0" />
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	<feedburner:origLink>http://tech.fortune.cnn.com/2013/06/19/blackberry-believers/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Philip Elmer-DeWitt</name>
						<uri>http://fortuneapple20.wordpress.com</uri>
					</author>
		<title type="html"><![CDATA[Samsung has an Apple week, sheds $19 billion in market value]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/lX0q1W-UiWg/" />
		<id>http://tech.fortune.cnn.com/?p=118051</id>
		<updated>2013-06-19T02:56:52Z</updated>
		<published>2013-06-18T21:11:10Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Apple 2.0" /><category scheme="http://tech.fortune.cnn.com" term="Apple" /><category scheme="http://tech.fortune.cnn.com" term="Downgrades" /><category scheme="http://tech.fortune.cnn.com" term="Samsung" /><category scheme="http://tech.fortune.cnn.com" term="Smartphones" /><category scheme="http://tech.fortune.cnn.com" term="Tablets" />		<summary type="html">The world's smartphone market leader gets a taste of what Apple has been going through.

&lt;p&gt;FORTUNE -- Confession: Between Apple's (AAPL) developers conference (which I watched from afar) and the e-book antitrust trial (which I've been attending), I must have taken my eye off the Apple v. Samsung smartphone wars.&lt;/p&gt;
&lt;p&gt;Otherwise, how could I have missed Miyoung Kim's report Sunday out of Reuters' Seoul bureau that triggered such memorable U.S. headlines as&lt;/p&gt;

Wall &lt;a href="http://tech.fortune.cnn.com/2013/06/18/samsung-apple-analyst-downgrades/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=118051&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/lX0q1W-UiWg" height="1" width="1"/&gt;</summary>
		<link rel="replies" type="text/html" href="http://tech.fortune.cnn.com/2013/06/18/samsung-apple-analyst-downgrades/#comments" thr:count="0" />
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	<feedburner:origLink>http://tech.fortune.cnn.com/2013/06/18/samsung-apple-analyst-downgrades/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Fortune Editors</name>
					</author>
		<title type="html"><![CDATA[Google's not the only one with super-high-speed internet plans]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/dv2fuZqoSQQ/" />
		<id>http://tech.fortune.cnn.com/?p=118033</id>
		<updated>2013-06-18T17:45:30Z</updated>
		<published>2013-06-18T15:34:45Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Contributors" /><category scheme="http://tech.fortune.cnn.com" term="Google" /><category scheme="http://tech.fortune.cnn.com" term="Google Fiber" /><category scheme="http://tech.fortune.cnn.com" term="high-speed internet" /><category scheme="http://tech.fortune.cnn.com" term="OSIsoft" /><category scheme="http://tech.fortune.cnn.com" term="San Leandro" />		<summary type="html">A number of companies and cities are trying to match Google's much-covered Fiber project.
&lt;p class="manual_auth"&gt;By Verne Kopytoff&lt;/p&gt;
&lt;p&gt;&lt;/p&gt;
&lt;p&gt;FORTUNE -- Google has repeatedly grabbed headlines with its ambitious plan to wire more than a dozen cities with super-fast Internet service. The attention is well deserved. People at home will be able to download entire movies in just a few seconds. Businesses will be able to shave time from online chores, build new &lt;a href="http://tech.fortune.cnn.com/2013/06/18/googles-not-the-only-one-with-super-high-speed-internet-plans/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=118033&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/dv2fuZqoSQQ" height="1" width="1"/&gt;</summary>
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	<feedburner:origLink>http://tech.fortune.cnn.com/2013/06/18/googles-not-the-only-one-with-super-high-speed-internet-plans/</feedburner:origLink></entry>
		<entry>
		<author>
			<name>Fortune Editors</name>
					</author>
		<title type="html"><![CDATA[Even business brands need effective UX]]></title>
		<link rel="alternate" type="text/html" href="http://rss.cnn.com/~r/fortunebrainstormtech/~3/xYCzF9po86o/" />
		<id>http://tech.fortune.cnn.com/?p=118029</id>
		<updated>2013-06-18T17:58:39Z</updated>
		<published>2013-06-18T15:18:37Z</published>
		<category scheme="http://tech.fortune.cnn.com" term="Contributors" /><category scheme="http://tech.fortune.cnn.com" term="Business-to-Business" /><category scheme="http://tech.fortune.cnn.com" term="Design" /><category scheme="http://tech.fortune.cnn.com" term="Doreen Lorenzo" /><category scheme="http://tech.fortune.cnn.com" term="Frog Design" /><category scheme="http://tech.fortune.cnn.com" term="User experience" />		<summary type="html">Traditionally the province of consumer-oriented companies, user experience design has become more important for B2B companies.
&lt;p class="manual_auth"&gt;By Doreen Lorenzo&lt;/p&gt;
&lt;p&gt;FORTUNE -- The clear separation between consumer brands and business-to-business brands is fast disappearing, with profound implications for how companies plan, develop, design, and market their products and services.&lt;/p&gt;
&lt;p&gt;In many ways, this evolution was inevitable. Our smartphone, tablet, and app-enabled age raised customer expectations. Whatever we do at home, at play, or &lt;a href="http://tech.fortune.cnn.com/2013/06/18/even-business-brands-need-effective-ux/"&gt;MORE&lt;/a&gt;&lt;img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tech.fortune.cnn.com&amp;#038;blog=8466345&amp;#038;post=118029&amp;#038;subd=fortunebrainstormtech&amp;#038;ref=&amp;#038;feed=1" width="1" height="1" /&gt;&lt;img src="http://feeds.feedburner.com/~r/fortunebrainstormtech/~4/xYCzF9po86o" height="1" width="1"/&gt;</summary>
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