Who is the man behind the Avatar? It’s a mystery indeed. In fact the only way to catch Jax Live is in Second Life a virtual 3D online world of social and business networking or on his audio stream. Jax is currently on tour in SL:his “DosVidasTour” is stopping in all the best venues, gathering more and more fans.On June 26th he will do a stop at Milano Vera, using a stage built on 4 sims, able to host more than 100 avatars. Jax kindly answered to some questions about his all virtual SL career. First of all I asked him why did he choose to appear only in second life. “When i discovered the opportunity to perform live via second life, i saw a great opportunity to create a new art form and to use the power of the internet to then create a “Brand Name” around this new art form. The Jax Streeter Project was started with the idea of bringing to life a “Virtual Aritst and Celebrity” The project continues to develop quickly as Jax Streeter comes to life and has an identity of his own. Jax Streeter is the Star. Jax Streeter is real and marketable. A blend of reality and fantasy that is marketable across the worlds and across many countries and cultures. Jax has no idealogies or differences that seperate him from others but rather has qualities that bind us all … “The Love Of Music” “Jax Streeter” is not only an artistic project, actually there’s a defined marketing idea behind it which is worth to be explained and, maybe, studied as a case history: so i asked Jax to explain how does it work. “There is a great opportunity to work together in second life to cross promote one anothers interests. The Dos Vidas tour provides a way for artists, businesses and organizations to use entertainment as a way to reach out to the market places in an exciting way. What is more exciting than the sights and sounds of a live concert. Prior to each tour stop, all participating partners (sponsors) send notices to their own membership groups. The notices contain the schedule of acts and information about each tour stop along with a list of all the participating partners. This provides exposure to everyone partner and artist involved. We estimate that currently when notices are sent to each parnter’s group members, it represents over 10,000 SL Residents. There are currently 21 partners.” Jax thinks that second life gives a great opportunity to all the musicians residents to share experiences and enrich each other musical background.During his tour stops he has been followed on stage by the best SL musicians so i asked him his opinion about this sort of worldwidelive jamming in SL. “I think it is important to showcase the best talent in SL in the best possible way in order to continue to grow the entertainment industry in SL. It is still very new and there are many residents to reach that do no even know about live entertainment. So it is important to put our best foot forward with professional artists.” For the Dos Vidas Tour italian stop you have selected a very cool venue, Milano Vera and an italian musician and his band - Swina Allen & the Moodies, so I asked why he selected this new SL band ? “Swina Allen is one of my personal favorite artists..I am a fan of music as well. Swina is talented and shares a similar philosophy about presenting concert like performances in Second Life. He and Sandy Demina of Italian Mood are pioneers in their approach to SL entertainment and I am happy to work together with them. I am always looking for others that share the same philosophy and goals about using SL for their music careers regardless of whether they are new to SL or not. Thanks Jax for your kindness:we all look forward your next italian Tour Stop at Milano Vera on june 26th at 12pm! http://slurl.com/secondlife/Italia%204%20Milano/31/2/652
Submitted by Simona Dawes